OLE

The Emergence of the “Food” Sector: As the group consolidated its export networks to Southern Europe, Africa, and Asia, it created dedicated divisions for Spanish and European mass-market food products. Olé’s Positioning: The Olé Familia Choice brand was specifically developed to bring together lines of refined edible oils (primarily sunflower oil and vegetable oils) intended for global export. The brand focuses on the concept of “choice for the family” (Familia Choice), positioning itself in international markets as an affordable, cholesterol-free product enriched with vitamins.